Can the V-Commerce be an Influencing Factors Towards Consumer Buying Behaviour




virtual reality, online shopping, consumer buying behaviour, trust, loyalty, satisfaction, security, customer experience and v-commerce


Objective: This study discusses on 2 aspects. First this article is aimed to give an outlook on V-Commerce as a new marketplace and its business potential. Second this article examines the Impact of V-Commerce and the factors influencing the Consumer Buying Behaviour.


Method: Data from 128 respondents in Salem who have experience with V-Commerce were collected as part of the research using convenience sampling. The GARRETT Ranking method was used to do the analysis of the data.


Result: The study resulted that “Security” and “Virtual Experience” are the major factors which influences the consumers in online shopping.


Conclusion: In today's Digitally driven world, businesses are transitioning from brick business to click businesses. Virtual Reality (VR) has attracted a lot of attention and is now quickly emerging as a disruptive marketing tool in various sectors. V-Commerce has long been regarded as a very viable option for both individuals and businesses looking to expand their customer base.


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How to Cite

Murugaiah, S., Viswanathan, R., & Jageerkhan, M. N. (2023). Can the V-Commerce be an Influencing Factors Towards Consumer Buying Behaviour. Journal of Law and Sustainable Development, 11(6), e1199.